Its quality that matters
Padma Ramakrishnan
July 07, 2011
Offices South India, the one
day conference and networking opportunity organized by Property
World and UBM at ITC Royal Gardenia, Bangalore recently, saw
leading developers, private equity investors, prominent
office space occupiers, green experts discuss and debate the future
of Office Space in India, and more specifically in South
India.
The five panel discussions encompassed the whole gamut of issues
ranging from the importance of quality, pricing and location in
driving a success model, to the need for developers to become
sensitive to changing occupier needs, the role of technology and
talent as major drivers in office space, besides green buildings
being the only option going forward.
The key takeaways were that developers and occupiers need to
work together to create better buildings with world class
amenities, tuned to changing employee needs. Private equity
investments would allow for office space investments to be
attractive propositions. Green makes business sense as it allows
for 14 to 16 per cent increase in productivity.
The three cities of South India- Bangalore, Hyderabad and Chennai
constitute 50 per cent of the demand for Office space in the
Indian real estate market.and the next 12-24 months will see the
supply increase dramatically.
While location, quality and pricing will no doubt drive the
business of the building, the design of the building including
green design, ownership, optimum usage of space, floor efficiency,
provision of power, HVAC are equally important. Every value add
comes with a pricing but at the end of the day it is also a
question as to where demand and supply will settle.
Quality will have to be a major factor. Developers need
to move from building and selling to building and
holding. Signing the contract should be the beginning of a
relationship; right product and services will further the demand.
Quality in maintenance, value for the product you can demonstrate
are important factors. Office developments are continuous
investments, commitment to tenants, giving them all the amenities,
maintaining the relationship are important to sustain it.
Developers, said Syed Muhammad Beary, Chairman and MD, Bearys
Group, need to take the lead to form a think tank, and look at
developments not in isolation but in terms of creating supporting
infrastructure in that area. They also have a larger responsibility
going beyond purely developing office space to looking at the
future impact of the development on the environment and the people
living in that area.
Office projects are typical long gestation projects and private
equity is the only way to do these developments. M Murali, MD,
Sriram Group remarked on the need to do away with flyby night
operators who have spoilt the market. The real estate bill, land
title bill, corporate governance, long term funding of projects,
would make all the difference to this segment and enable more
serious developers to participate.
The session on “Workplace of the Future” saw
discussions on the role of design, technology and talent as future
drives of office space. Aamer Azeemi, Senior Director, CISCO
Smart Connected communities spoke of the role of IT in
enabling a seamless office.
Srinidhi Anantharaman, CEO, Geodesic Techniques Ltd said the day
and age had come for steel buildings. Explaining the decided
advantages of a steel building over a conventional building
he said such buildings allow for increased carpet area, larger
signage area, lighter foundations, faster construction
translating to lower interest costs. Thus integrated
design, optimum lifecycle costs, quality assurance all together
ensure these buildings allow for an edge in today’s
competitive market.
The green session saw interesting presentations by K Raghupathy ,
Head , Indian Green Building Council. He pointed out that
conventional buildings being very resource intensive, we need to go
in for green and energy efficient buildings. Green makes business
sense, as it provides 60 per cent savings. More importantly such
buildings allow for 14 to 16 per cent increase in productivity.
This meant huge savings in IT firms, where talent drives huge
salaries.
Architect Dr Sujit Kumar pointed out that energy efficiency should
begin at the design stage itself. In the absence of this we
are seeing the phenomenon of correcting the mistakes made at
inception, through the life of the building. Hence owners,
developers, architects, consultants need to work together as a team
at the planning stage itself.
India is second to United States in the number of green buildings
coming up, thanks to the leadership role of developers. We have
moved from 20,000 sq ft to 1127 green buildings, of 730 million sq
ft, said K Raghupathy.
Only commitment and responsibility on the part of developers,
architects/ designers and occupiers can take the green building
movement forward. We should in future make strides towards green
cities.